Word of Mouth Marketing

Applications are now open for the immersive Word of Mouth Marketing Project. 25 MLS member libraries will be chosen to send staff to training on the planning, crafting and implementation of Word of Mouth Marketing (WOMM) campaigns. Team members will go back to their libraries and implement their campaigns throughout their libraries, with ongoing support from MLS Consultant Anna Popp and Project Consultant Peg Barber. After 12 months, participating teams will contribute to a toolkit to support future WOMM projects among the nearly 1,600 member libraries. More information can be found on the WOMM landing page: http://guides.masslibsystem.org/marketing/womm.

Application period closes January 20. The only prerequisite for consideration is MLS membership. Participants will be selected to represent the broadest variety of MLS membership.

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