Mark your calendar for the MLS Annual meeting on November 5 at the Hogan Center, College of the Holy Cross, Worcester.
Join MLS for a brief meeting of members and an introduction to our newly completed strategic plan.
Following the business meeting, David Gerzof Richard will inspire and provoke us with insight on social media and libraries.
About our speaker:
David Gerzof Richard is the founder of BIGfish. At night he masquerades as a professor of social media and marketing at Emerson College. He has inspiring ideas and shares them, often on national television and radio. He’ll talk with us about social media, media evolution and innovation.
Social media has quickly become one of the most popular forms of communication and is increasingly being used by a wide variety of enterprises and organizations. Libraries are no exception to this phenomenon. From social networking to blogs to “Text a Librarian,” libraries have capitalized on new mediums of communication to provide informational, educational, and editorial resources to people everywhere. Most prominently, a number of libraries have launched “Save the Library” campaigns via social media in response to budget cuts. Activists have taken to sites like Facebook and Twitter in order to spread awareness about the value of libraries and encourage citizens to fight back against library closures. Pages have been set up to raise money on Facebook, hashtags have been created to encourage discussion on Twitter, and events have even been staged at public libraries and posted on YouTube to generate awareness. Although many of these strategies have been effective, libraries can leverage social media even further to market themselves as important community staples. Here we’ll explore the ways libraries have been using social media and expand upon the future of libraries and their use ofsocial media.
Dave will facilitate an afternoon panel of librarians who enjoy the challenges and successes of using social media to communicate.
A light breakfast and lunch are included. The event is free of charge.
Registration opens in September.